B2B companies think they had Omnichannel capabilities locked down when the diversity of their channels was tested during the pandemic, but a recent McKinsey survey reveals otherwise.

Is Omnichannel Sales Model More Effective in Reaching Customers?

According to a global pulse survey of over 3,500 decision-makers from across 12 markets, Omnichannel is a must-have for all B2B companies or customers will easily switch to a competitor if engagement levels drop. Some highlighted exhibits include:

  • 2/3 buyers use a mix of sales channels rather than preferring one over the other (digital self-service, human interactions)

  • 91% of companies find their pandemic-adjusted omnichannel sales model more effective than what was in use 2 years ago; citing a 3x growth.

  • 72% of B2B companies use more than 7 or 8 channels of communication with their customers today. Those that use more channels have gained a greater market share.

Stay tuned to our trends page for more insight regarding B2B Omnichannel trends and more snippets from the McKinsey survey