Our Team

Executive Leadership Team

Ali Din

Ali Din


Ali has overall responsibility for the strategy and direction of Premier BPO as the CEO. He has a blended

background in technology, services and HR solutions.

Ali started his career in product management and then ecommerce. Later, as the senior vice president at a $1B dollar IT solutions provider, he oversaw the go-to-market across the U.S. He then served as the chief marketing officer at a business-to-business technology company that competed against Microsoft and Amazon Web Services and that was later acquired. He was recruited by ADP (Automatic Data Processing, Inc, NYSE: ADP), the largest global HR-technology and services provider, to help transform North American go-to-market across 5 business units.

Prior to joining Premier BPO in 2022, he was the global head of enterprise experience for Indeed, the world's largest recruiting platform and sister company to Glassdoor. At Premier BPO, his role is to help develop the career of its professionals and to help the company become a seamless extension of its client’s business processes.

Ali graduated UCLA with a Bachelors in Economics and obtained his MBA from the Marshall Business School at the University of Southern California (USC).
Atif Ali

Atif Ali

Head of IT

Atif oversees the design, implementation, and maintenance of IT infrastructure at Premier BPO

as Head of IT. He has more than 20 years of experience in IT, back office, outsourcing, security, and compliance, with a proven track record of building and managing mission-critical IT systems.

His knowledge and experience in security, network optimization, voice, and data privacy greatly contribute towards enhancing the company’s operational efficiency and maintaining the trust of clients by prioritizing data security and privacy.

Atif’s expertise is geared towards threat mitigation, incident response, access control, creating secure network architecture by implementing robust security protocols, ensuring compliance with industry standards, and safeguarding sensitive information. He is also responsible for implementing encryption, access controls, and privacy frameworks to protect both voice and data transmissions. Furthermore, his guidance in network optimization plays a pivotal role in enhancing performance, minimizing downtime, and streamlining operations to ensure the delivery of high-quality and cost-effective solutions to the clients of Premier BPO.
David Shapiro

Bob Franco

Head of Human Resources

Bob brings a wealth of experience and expertise to his role, overseeing global HR functions across all

company facilities and sites. With a proven track record in leadership, strategic implementation, and change management, Bob fosters a collaborative culture and emphasis on personal development across the enterprise.

Prior to joining Premier BPO, he played instrumental roles at renowned organizations such as American Express, Novartis, and Automatic Data Processing.
Beyond his corporate achievements, Bob has made significant contributions to academia, serving as a faculty member at Seton Hall University’s Stillman School of Business and holding the prestigious position of President at the New Jersey Association of Colleges and Employers.

His thought leadership has been recognized in several business and academic publications, as well as being featured in interviews on television and business-oriented websites. He’s also the author of "Corporate Storyteller: The Art of Noticing Things," showcasing his insights into effective communication within corporate settings. Bob earned a BA from Rutgers University and an MS from Stevens Institute of Technology.
David Shapiro

David Shapiro


David Shapiro is Premier BPO’s Chief Operating Officer. As COO he is responsible for global delivery

of high quality back office operations as well growing new and existing client relationships.

Prior to joining Premier, he held numerous senior level positions in the BPO industry including the following: President of HKT (formerly PCCW) Teleservices where he was responsible for a global Business Process Outsourcing organization with centers in the U.S., Latin America and the Philippines President & Founder of Source One Communications, a BPO/Call Center with locations in six countries. SVP, Sales & Marketing of Minacs, a $280 million BPO with operations in Canada, the US and Europe .

Chief Sales Officer with Dialog Marketing, a Contact Center outsourcer with operations in the US and Panama. Global experience includes developing/building operations in the US, Canada, The Philippines, South Africa, Australia, China, Costa Rica, Panama and the UK .
M Nabeel Pervaiz

Nabeel Pervaiz

Head of Finance and Administration

M Nabeel Pervaiz is the Head of Finance and Administration at Premier BPO. He is a member

of the Institute of Chartered Accountants of Pakistan and a Fellow member of the Association ofChartered Certified Accountants (UK) and a PWC Alumni.

He has an extensive experience of leading the finance departments of various organizations, where he helped contribute to the expansion, growth, and establishment of internal controls according to global best practices. In addition, he is also a certified specialist in best practices of corporate governance from Wharton Business School.

Senior Leadership

CJ Stafford

CJ Stafford

Division President, SCG

CJ's career is a testament to her inquisitive nature and flair for experimentation. After working

as a Toxicologist and then moving into Public Relations, Healthcare Professional Marketing and Consumer Affairs for Johnson & Johnson, she pivoted into business, seamlessly blending scientific knowledge with an entrepreneurial spirit.

At J&J, she tackled diverse roles across science, PR, and marketing, leaving a mark on the launch of the Splenda® call center. Driven by a desire to disrupt the industry, CJ founded Stafford Communications. This revolutionary venture broke down silos, integrating customer service, quality consulting, and marketing under one roof. As a thought leader, she served as president of the NY Metro SOCAP Chapter, championing collaboration and growth.

CJ remains focused on revolutionizing ways for CPG and healthcare companies to deliver high-end, world-class customer care.
Kevin Kevin Anderson

Kevin Anderson

General Manager Operations

Kevin Anderson is Premier BPO’s General Manager of Operations and has been with the outsourcing

industry since 2002. Prior to joining Premier BPO, Kevin was Director of Operations at Ovex Technologies.

He has been with Premier BPO since 2004 and he has led the Operations management team in planning, developing and executing different procedures and strategies, running recruitment drives, designing and delivering general call center and client specific trainings.
David Shapiro

Sam Hooper

Vice President Operations – Asia

Sam Hooper is Premier BPO’s General Manager of Asia Pacific, joined Premier in 2004. He

was educated in the USA and has broad international management experience, which includes Logistics and Inventory Management with Furniture Expo in Dallas, Texas, and Customer Support and Contact Center Management experience with Telvista in Dallas, TX.
Sean Archer

Sean Archer

Director Support Services

Sean Archer is the Director Support Services for PremierBPO. Prior to that, he served as Assistant Director

of Operations at PremierBPO where he utilized his diverse skillset to drive strategic initiatives and delivered exceptional results.

Sean has more than a decade experience in Voice Operations, services related to contact centers, B2C Sales & lead generation along with Data Analysis. With a proven track record of success, he is poised to lead his team towards continued growth and success in the dynamic field of Support Services.
Talha Kamran

Talha Kamran

Head of Technology Practices

Talha Kamran is a seasoned leader in operations management, now serving as the Head of Technology

Practices at Premier BPO. The go-to expert for client technology implementation, he will ensure the successful delivery of services and projects to clients.

Previously having served as Director Operations and Site Director at Premier BPO Philippines, Talha played a pivotal role in setting up Premier BPO center in China. With expertise in back-office operations and process automation services, he has extensive experience in various domains including contact centers, logistics, billing, forex trading, software development, and data processing services.
Usman Malik

Usman Malik

Head of Strategy

Muhammad Usman Malik is the Head of Strategy at Premier BPO, bringing over a decade of diverse

experience in different fields including Aerospace, B2B Sales, Brand Management, Channel Development, Activations, and Corporate Strategy. With a strong educational background, including engineering in Aerospace, BSc (Hon) in Economics and Mathematics and an MBA from Pakistans renowned business school, LUMS, Usman has developed a unique skill set to drive company’s success.

His responsibilities at Premier BPO encompass Mergers and Acquisitions, New Vertical Development, Market Expansion, Channel Development, Business Development & Growth, and fostering a culture deeply rooted in strong values of Premier BPO..

Site Leaders

Adil Ibrahim

Adil Ibrahim

Senior Manager Operations

Adil Ibrahim is serving as Senior Manger Operations and since 2005 he is working with Premier BPO,

where he is responsible for operations, performance and results.

Adil Ibrahim has 17 years of operational leadership experience with BPO industry. Has worked with 12+ US Clients and now managing teams of 160+ employees. Clients onboarding, implementation and ensuring that all teams are performing well in order to meet clients’ objectives.

Cathy Guidi-Scherm

Director, CPG Contact Center Operations

Cathy has nearly 20 years of experience in the CPG (consumer packaged goods) industry

and Consumer Care. She brings with her varied experience including call center operations, system management, project management, and people development.

She supports all programs by bringing an outside viewpoint and creative solutions to our clients. She is highly effective in building collaborative partnerships with a focus on continuous improvement, problem-solving, and process implementation.

Cathy graduated with a Bachelor of History from The College of New Jersey and has a Master of Science in Communication and Information Systems from Robert Morris University. Previously, Cathy held leadership roles with Campbell Soup Company and Del Monte Foods, as well as a Business Analyst for Wilke Global/Astute, partnering with numerous CPG clients.
Kevin Scholfield

Kevin Schofield

Director, Canadian Operations

Kevin has been instrumental in the company’s establishment and successful expansion of operations

in Canada. With deep industry experience spanning over two decades, particularly in the Consumer-Packaged Goods (CPG) industry, his philosophy centers on elevating customer satisfaction and cultivating enduring client relationships.

His expertise lies in enhancing operational efficiency, streamlining processes, and troubleshooting complex issues to identify their root causes to develop and implement effective solutions. He spearheads process improvement initiatives, ensuring that support teams consistently meet or surpass client targets.

  As a specialist in Canadian laws and regulations, Kevin provides valuable insights on their potential impact on clients. He is a graduate of Memorial University of Newfoundland and an active member of the Board of Directors for Contact New Brunswick, a key industry association.
Leopoldo Mangilinan

Leopoldo Mangilinan

Senior Site Manager

Leo is an accomplished operations leader with nearly 16 years of experience in the BPO industry.

He has excelled in various leadership roles, driving exceptional performance and fostering a culture of excellence. Leo's expertise lies in Leading Operations and driving Quality, he has consistently implemented strategies to optimize operational efficiency and ensure outstanding service delivery.

With a vast background in handling diverse campaigns such as telco, retention, sales, and finance, Leo possesses a comprehensive understanding of the industry landscape, making him a valuable asset to the organization. Leo has a degree in Psychology.
Victor Asidao

Victor Asidao

Senior Site Manager

Victor started in Premier BPO as a Sr. Manager for Operations in 2017. He has been in the outsourcing

industry since 2001. As the Sr. Site Manager, he oversees call center programs to ensure overall service delivery. With a strong background in customer service, he understands the importance of building strong client relationships and ensuring high levels of satisfaction.

He also fosters a collaborative and teamwork-oriented environment within the organization, being accountable for inter-departmental as well as external affairs. His passion for excellence, coupled with a deep understanding of the industry, has been pivotal in solidifying our position as a trusted partner for our clients and affiliates.

Victor graduated with a Bachelor of Science in Physical Therapy from the University of the Philippines. Before joining Premier BPO, he held leadership roles with eTelecare Global Solutions and Accenture Philippines directing various voice campaigns in the customer service, sales, tech support, and financial services space.
Vivian Ni

Vivian Ni

Assistant Director Operations

Vivian Ni joined Premier BPO in 2009 right after she earned her bachelor’s degree and has been

working for the company for nine years now. Vivian developed her career with Premier BPO and currently serves as Assistant Director ofOperations.

She is very accomplished in the business process outsourcing (BPO) industry and her expertise include client relationship, operational management, contact center, project management, and campaign launching.

Business Development Team

Jim Benjamin

Jim Benjamin

Head of Partnerships and Alliances

Jim is a seasoned leader with decades of expertise in the BPO and ARM industry. As the Head of

Partnerships and Alliances at Premier BPO, Jim is on a mission for continuous improvement in collaboration and growth. With an impressive track record overseeing operations and sales for major players like OSI, NCO, and TSI, he is a master at developing partnership value.

His role involves leading collaborations with strategic partners to craft innovative solutions that drive client success and growth. His expertise spans diverse sectors including Consumer, Healthcare, Government, Education, Fintech, and Financial Services. His goal is to align Premier's right-shoring solutions across all global operating sites, establishing centers of excellence.

  Jim measures partnership success based on the positive impacts for our clients. He sees his role as a catalyst for high-performing and collaborative teams, ensuring every partnership cycle is a triumph.
Ken Gary

Ken Gary

Business Development Director

Ken joined Premier BPO as Director of Business Development, responsible for revenue growth

across our key global service solutions. A native of New York City, Ken brings extensive sales and strategic lead generation experience. He’s held senior business development roles for notable Inbound and Outbound US contact center solution providers.

A trusted advisor, he’s established and maintained numerous new client relationships in our target industry sectors including Consumer Products, Healthcare, Insurance, and Financial Services. In addition to the US, Ken has successfully recruited new businesses, serviced in international contact centers including Canada, the Philippines, India, and Costa Rica. A well-respected professional, Ken is a great addition to our team.
Michelle Pretty

Michelle Pretty

Business Development Manager

Michelle Pretty is Premier BPO’s Director of Outsourcing Solutions and Strategic Account Manager.

She is responsible for establishing new relationships and delivering high quality call center and back-office solutions. With 15 years of experience in the BPO space, she’s revolutionizing how brands create remarkable experiences along the customer journey.

Michelle started her career at Dialogue Marketing, a contact center in Troy, MI as a licensed insurance representative. Since her journey started, she has been extensively involved in sales and marketing, hiring, and training agents and managers, product design and development to assist in the growth and success of her clients.
Robert Woods

Robert Woods

Sr. Outsourcing Strategist

Senior Outsourcing Strategist with a proven track record in Process Transformations dedicated

to driving OPEX cost reduction, optimizing quality, and enhancing efficiencies to streamline operations for businesses globally.
Sheryll Lin Lai

Sheryll Lin Lai

Solutions Architect

Sheryll is a seasoned professional with 15+ years of experience in BPO industry, excelling in managing

Solutions Architect, Implementations, Operations, and Training & Quality.

As a Senior Manager of Solutions Architect, she has overseen multiple successful projects and driven continuous improvement initiatives. With a bachelors degree in Information Technology and PMP certification, Sheryll blends technical expertise with project management skills. Her leadership style emphasizes collaboration, accountability, and team growth, fostering a supportive environment.

Adaptable and forward-thinking, she stays at the forefront of industry best practices, consistently delivering outstanding results and contributing to organizational success.